Start with evidence
A redesign should respond to a business problem. Common signals include confused leads, declining mobile performance, pages that no longer match services, hard-to-manage software, broken forms, weak search visibility, or a visual style that undermines credibility. “It feels old” may be true, but it is not enough to define the solution.
Audit before removing
Existing pages may have backlinks, rankings, bookmarks, or customer value. We review the sitemap, content, page purpose, analytics when available, and technical condition before deciding what to keep, combine, rewrite, redirect, or remove. Changing every URL without a plan can erase useful momentum.
Redesign versus rebuild
Redesign
Keep the platform and much of the structure while improving visuals, messaging, and components.
Rebuild
Replace the architecture or platform because performance, editing, security, or functionality is fundamentally limited.
Launch with a transition plan
The final checks cover redirects, forms, mobile behavior, metadata, schema, sitemap, analytics, and Search Console. A redesign is not finished when the new homepage looks good... it is finished when the complete customer path works and search engines can understand the change.